I've long been a fan of Paul Lukas
's writing, beginning with his killer Beer Frame
'zine, for which I swapped copies of my Heinous
'zine back in the pre-blog '90s. Lukas called the Heinous
cassette-tape binding method "truly brilliant," which, coming from him, was a huge compliment.
In Beer Frame
(subtitled The Journal of Inconspicuous Consumption
), Lukas dissected all sorts of oddball consumer products in an intelligent, often hilarious manner -- the Brannock Device
, kraut juice
, 666 Cold Preparation
, pork brains
, Cock Soup
and the like. He'd also review amusing Japanese products like Pocari Sweat
, and shed light on such intriguing services as the Pig Improvement Company
. And, while promoting his best-of-BF book
, he busted out a canned whole chicken
on the Conan O'Brien show, much to the host's disgust.
As Beer Frame
was one of my top-five favorite 'zines, Paul's current Uni Watch
project is one of my fave blogs. Here he's focused his trademark detail-obsessed critiques on the more specific area of sports uniforms, with generous daily posts each prompting hundreds of comments. Yeah, I love sports too, but I'm often more interested in logos
and other sidebar stuff
than actual competition, which is why I find Uni Watch such a gas.
About the above graphic: Uni Watch has a membership program
to help keep the thing afloat, so I recently signed up at the $25 "Wool Flannel" level. One of the benefits is getting a custom-designed membership card
-- the 51 on my card is fairly obvious ("Ichiro is my favorite"), and since I saw that nobody else had a Harlem Globetrotters
uni, I chose that one. Unfortunately, as Lukas pointed out on Wednesday's post
, some other guy also picked a 'Trotters design on the same damn day...jerk. Still, I've secured a spot on the Uni Watch active roster
, so I can't complain.
Besides his ESPN uni column
, the Brooklyn-based Lukas does lots of other cool freelance writing, covering such pop-culture subjects as Moxie soda
and White Castle
. However, I have one beef with the guy -- he loathes purple uniforms, which happens to be color of my beloved alma mater, the Washington Huskies